Roma Designer Jewelry adds $50,000 GMV with Rush automation

Roma Designer JewelryJewellery and accessories

$

revenue from Klaviyo

$

revenue from tracking page

%

Return On Investment*

How Roma Designer Jewelry stepped up its post-purchase game, increased the delivery date accuracy up to 47%, reduced WISMO tickets by 71%, and generated revenue close to $50,000!

Pain points:

  • Roma Designer Jewelry wanted to improve its customers’ post-purchase experience.
  • Being an arts and crafts brand, Roma Designer Jewelry wanted to incorporate its unique style into the tracking page.
  • They wanted to create personalized delivery email flows to inform their customers.

Solution:

Rush is a one-stop shop for all those looking to enhance their post-purchase setup, provide a memorable experience for their customers, drive additional revenue and increase customer lifetime value. Rush helps Roma Designer Jewelry with:

  • Creating a branded tracking page
  • Personalized email flows based on smart triggers
  • Integration with 3rd party email messaging apps to keep the customers updated
  • Integration with Okendo review app, to boast social proof collection from customers
  • Generating additional revenue with the tracking page

Company

romadesignerjewelry.com

Headquarters

United States

Industry

Jewellery and accessories

Annual orders

100,000+

Key features used

Integrations


Switching to Rush

Roma Designer Jewelry is an arts and crafts brand. They make jewelry and accessories with intricate designs and patterns. They aim to reach, market, and sell to the masses and not to just a select few. This can be achieved via automated email flows, an email list of potential buyers, and smart delivery notifications as part of a post-purchase setup.

Previously, they partnered with another tracking solution. It provided generic tracking capabilities but did not offer additional features like automation of email flows, a drag-and-drop tracking page builder, or smart triggers for delivery notifications.

They decided to switch to Rush to avail of its:

  • Customized tracking page feature
  • Inform and educate customers with personalized email flow automation via Klaviyo integration
  • Smart delivery notifications to keep customers updated on their parcels

Building customer base

The Roma Designer Jewelry team partnered with Rush and has been utilizing its features to:

  • Keep the customers informed of their package status with smart delivery notifications
  • Introduce and educate their customers about their products via proactive email marketing using Klaviyo flows
  • Setting up a tracking page that offers customizations like brand colors, stylish fonts, featured products, and a FAQ section.

This way, Roma Designer Jewelry entertains their customers’ parcel tracking queries and adds value by informing and educating them about what’s coming next or what more they can get out of this. This is genuinely customer relationship building 101!

Using Klaviyo flows to revolutionize email marketing

The most important pillar of the eCommerce industry is email marketing. This is where Rush offers seamless integrations with the best email messaging platforms like Klaviyo, Omnisend, Shopify Emails, etc.

Roma Designer Jewelry is utilizing this integration in the best way possible. They’ve created personalized email flows tagged with Rush’s smart triggers and have since witnessed amazing results. These flows have now netted them an additional $45,343 in revenue in the past 8months, free of the ad cost.

Klaviyo Flow Earnings
Klaviyo Flow Earnings

Roma Designer Jewelry utilizes Rush’s smart delivery notifications to keep its customers updated during the transition of their packages. This allows them to communicate the latest status with their customers proactively.

Out for delivery Klaviyo flow
Out for delivery Klaviyo flow
Out for delivery email design
Out for delivery email design

Branded tracking page

Rush offers a fully customizable tracking page. Roma Designer Jewelry utilizes this feature to the full extent and has created a unique tracking page that reflects its vision. In addition, they utilize Rebuy to increase conversion on the tracking page, boosting the revenue further. They also use the Rush Okendo integration to increase reviews collection on the fly.

Roma Designer Jewelry branded tracking page
Roma Designer Jewelry branded tracking page

Pre-shipment statuses

While some products are handcrafted and require longer delivery flows, Roma Jewelry uses pre-shipment flows to cover the longer order preparation process while keeping customers informed about the status of their orders. This creates a sense of inclusion and helps lower customer anxiety and order chargebacks.

Rush App pre-shipments configuration
Rush App pre-shipments configuration
Roma Designer Jewelry branded tracking page
Roma Designer Jewelry branded tracking page
Branded tracking page with pre-shipments statuses
Branded tracking page with pre-shipments statuses

Checkout pages order bump

Roma Jewelry is a Shopify Plus member and can utilize drag-and-drop addons in their checkout pages. They used Rush Order Bump on checkout pages to offer one-click offers to increase the average order value. Adding a virtual product at $3 (a small enough value for customers to consider) and with a 70% conversion rate makes an additional revenue stream.

Roma Designer Jewelry checkout pages
Roma Designer Jewelry checkout pages
Disclaimers
  1. ROI is calculated as (GMV generated from tracking page and emails / app subscription and usage costs) * 100. The attribution model is based on the first or the last touch point and is 30-min session-based.

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