Switching to Rush

Roma Designer Jewelry is an arts and crafts brand. They make jewelry and accessories with intricate designs and patterns. They aim to reach, market, and sell to the masses and not to just a select few. This can be achieved via automated email flows, an email list of potential buyers, and smart delivery notifications as part of a post-purchase setup.

Previously, they partnered with another tracking solution. It provided generic tracking capabilities but did not offer additional features like automation of email flows, a drag-and-drop tracking page builder, or smart triggers for delivery notifications.

They decided to switch to Rush to avail of its:

• Customized tracking page feature
• Inform and educate customers with personalized email flow automation via Klaviyo integration
• Smart delivery notifications to keep customers updated on their parcels

Building customer base

The Roma Designer Jewelry team partnered with Rush and has been utilizing its features to:

• Keep the customers informed of their package status with smart delivery notifications
• Introduce and educate their customers about their products via proactive email marketing using Klaviyo flows
• Setting up a tracking page that offers customizations like brand colors, stylish fonts, featured products, and a FAQ section.

This way, Roma Designer Jewelry entertains their customers’ parcel tracking queries and adds value by informing and educating them about what’s coming next or what more they can get out of this. This is genuinely customer relationship building 101!

Using Klaviyo flows to revolutionize email marketing

The most important pillar of the eCommerce industry is email marketing. This is where Rush offers seamless integrations with the best email messaging platforms like Klaviyo, Omnisend, Shopify Emails, etc.

Roma Designer Jewelry is utilizing this integration in the best way possible. They’ve created personalized email flows tagged with Rush’s smart triggers and have since witnessed amazing results. These flows have now netted them an additional $45,343 in revenue in the past 8months, free of the ad cost.

Roma Designer Jewelry utilizes Rush’s smart delivery notifications to keep its customers updated during the transition of their packages. This allows them to communicate the latest status with their customers proactively.

Branded tracking page

Rush offers a fully customizable tracking page. Roma Designer Jewelry utilizes this feature to the full extent and has created a unique tracking page that reflects its vision. In addition, they utilize Rebuy to increase conversion on the tracking page, boosting the revenue further. They also use the Rush Okendo integration to increase reviews collection on the fly.

Pre-shipment statuses

While some products are handcrafted and require longer delivery flows, Roma Jewelry uses pre-shipment flows to cover the longer order preparation process while keeping customers informed about the status of their orders. This creates a sense of inclusion and helps lower customer anxiety and order chargebacks.

Checkout pages order bump

Roma Jewelry is a Shopify Plus member and can utilize drag-and-drop addons in their checkout pages. They used Rush Order Bump on checkout pages to offer one-click offers to increase the average order value. Adding a virtual product at $3 (a small enough value for customers to consider) and with a 70% conversion rate makes an additional revenue stream.